George Lucas is estimated to be worth over $3Billion so why is he flogging Star Wars to death?
"Hi George, got an idea for a TV advert. It's Yoda / Darth Vadar and they talk about our products, and cheapen themselves in the process!"
"Will the younglings like it? Then yes - but can we call it Yodafone?"
"No. That'll take away from our brand. And it's too clever George"
The Star Wars Lego series aside (Appeals to a new generation, gets them interested in a film series that started, what, 30 years ago? And is now a cartoon series on TV too isn't it?) isn't it time Lucas stopped these partnerships (Vodafone / PC World / VW - is that it?), and looked after the Star Wars Brand?
"Both Star Wars and Angry Birds share the instant and irresistible appeal of hands-on fun," said Lucasfilm vice-president and head of studio operations Colum Slevin. "People seem to instinctively know what to do when handed a lightsaber or a bird in a slingshot, so this is a natural combination." Yes Colum, naturally the two go together, just like seeing Darth Vadar in PC World.
Lucas has even allowed part of the film to be used in a teaser advert, without doubt the first of many. Rovio must be rubbing their hands with glee. R2D2 won't be, he's featured as an Egg.
I'm actually dreading what Lucas will allow next. Go Compare adverts? Compare the bloody Meerkat? PPI claims? HALIFAX RADIO STATION ADS!!?? Who is still playing Angry Birds anyway, and who will play this game apart from bored suited commuters on their way to work, who are well aware of Star Wars having watched them in the cinema, then again on TV, then on VHS, then on DVD - then again at the cinema (Don't start me on Jar Jar Binks) then again on the special edition digitally remastered DVD with bonus scenes, then Blu-Ray - and probably, because I know he's working on it, 3-Bloody-D? George, why don't you just make another Star Wars film for flips sake, before episode 1, or after 6 - don't tell me - that'll kill 'the magic'.
See also, New VW Advert Doesn't Have A Star Wars Mention In It - from February 2012
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