Thursday, 18 November 2010

Blurring The Lines Between CGI & Reality

I remember watching an episode of BBC's Horizon program over 20 years ago, about the development of computer graphics, and the then incredible speed in which processors worked to conjure up the fantastic image of a ball rolling on a flat surface. Towards the end of the show it aired clips of Pixar's Luxo Jr, which compared to anything else at the time was absolutely breathtaking.



Computer animation has come a long way Toy Story, Shrek, Wall-E, Avatar.. now, watch this TV ad - it is entirely computer generated by Alex Roman from Third Seventh

Silestone -- 'Above Everything Else' from Alex Roman on Vimeo.



'Above Everything Else' found on Gizmodo

Saturday, 6 February 2010

External Linking Annotations To SBE's Within YouTube Example

External annotations at the top of this video link through to SBE's (Significant Business Events) - the links themselves are trackable via Bit.ly - and as this demonstration shows, they work when this video is embedded outside of YouTube, and the viewer does not necessarily have to be logged in. This is only possible with YouTube's minimum advertising spend.